In 2006 Shameen Yacoob established M-Ploy, providing market research services, turnaround management, business plan and financial restructuring services to small businesses.  Shameen’s vision was to build a company that could facilitate the growth of local businesses, as well as provide jobs and opportunities to uplift communities.

M-Ploy head office is located in Cape Town, and we have dedicated supervisors in Johannesburg, Durban eThekwini, Gqeberha (Port Elizabeth), Bloemfontein, and Mbombela (Nelspruit); and team members located in all provinces in South Africa. In addition, M-Ploy has managed fieldwork in Eswatini continuously since 2015 across all provinces in Eswatini.

We have an active pool of over 100 interviewers and field auditors across South Africa and Eswatini who are proficient in conducting CAPI fieldwork for large scale population surveys, retail audits, GIS Mapping, mystery shopping, customer intercepts; and over 20 talented moderators who are proficient in qualitative techniques such as in-depth interviews, focus groups, traditional ethnography, live video introspective ethnography and other innovative methods.