Core Services

  • Proposal Writing
  • Research Design
  • Sampling Methodology and Design
  • Qualitative Fieldwork
  • Quantitative Fieldwork
  • Editing and Back-checking
  • Transcripts
  • Data Processing
  • Graphing
  • Statistical Analysis
  • Interpretation
  • Reports & Presentations
  • Management Summary

  • Advertising Tracking
  • Concept Testing
  • Business Banking
  • Customer Intercepts
  • Focus Groups
  • GIS Map-based interviews
  • Household Studies
  • Interviews with Informal Traders
  • Introspective Ethnography
  • Mystery Shopping
  • In-depth Interviews (IDIs)
  • Quota controlled interviews
  • Retail Audits
  • Shopper Studies
  • Social Surveys

In addition to our core market research services, we offer several other SMME development services, which are significantly enhanced by our market research infrastructure and capabilities.  These services include:

  • SMME Mentorship Programmes
  • Business Development Consulting
  • Development of Marketing Plans