Retail Audits

A retail audit gives the client a better understanding of market share and volume.

Project Highlights

This is a Stock Generated Market Share (SGMS) survey.  The project goal is surveying different channels and completing a Stock count of all beverage products inside the store and in the back store.  This is an ongoing project and has been running for more than 10 years.

Coca-Cola Fortune (CCF) is one of four licensed Coca-Cola bottlers in South Africa.  CCF is utilizing RED (Right Execution Daily) system for reading their market. This system involves using handheld technology and software called the RED @ Global System. The purpose of the project was to collect accurate information and download it to the client’s RED @ Global system over the Internet with a very short turnaround time. Commissioned by Frontline Africa we completed 2158 retail audits per month for CCF RED from 2009 – 2016.  Our task was to collect the data and manage the fieldwork.

We were selected as an essential service provider for the BAT Retail Census 2011 which covered retail activity throughout the country.  Over 200 000 outlets were captured over the course of a few months and M-Ploy is proud to have produced good results in Mpumalanga, Limpopo, KwaZulu Natal and even parts of the Free State.  In 2018, we were once again selected as a key supplier to conduct a retail census in four Provinces (Mpumalanga, Limpopo, KwaZulu Natal & Eastern Cape).  We have successfully completed the project.

Simba (Pepsico)

We completed Monthly Audits over a three-year period in KwaZulu Natal & Mpumalanga providing information on volume, sales trends, stock levels, presence, effectiveness of in-store display, and promotion efforts and other associated aspects.

Mondelēz International, Inc. 

We completed Monthly Audits over a three-year period in KwaZulu Natal & Mpumalanga providing information on volume, sales trends, stock levels, presence, effectiveness of in-store display, and promotion efforts and other associated aspects.

Heineken 

We completed monthly audits over a 12 month period in Mpumalanga.